Prevent Pollution. Protect Nature.
August 1, 2023
Eco-friendly Practices
October 7, 2023
‘Recovery’ means different things for different people. What does it mean to you?
F or some, it may remind them of their small family-owned businesses grappling with the aftermath of the COVID-19 pandemic to make ends meet. In others it might invoke memories of struggling to stay afloat after the 2008 financial crisis, or serve as a reality-check for those unable to ensure they will still have a job tomorrow with the modern workforce’s ever-shifting demands. Such global challenges seem to demand our fluency in the language of emergency– in developing resilience and adaptation as we step into unpredictable times.
And for the forests, air and water in our environment, this is no different. Talks about sustainability and conservation have been happening for a while now, but what exactly does ‘Green Recovery’ look like? And, more importantly, what role do we play in all of it?
For a long time, we’ve been focused on reducing, reusing and recycling. Preventative measures to protect our planet for future generations– they’re our ‘sustainability motto’ that is taught in schools, put up on posters and printed on tote bags. People like us at Cycle Trends who provide e-waste recycling solutions live by those three words in practice, offering our services to businesses and industry players willing to adopt sustainable processes. Recently, however, there’s been a new ‘R’ introduced into the fold: the star of the show in today’s post, Recovery. But how exactly are we as humans executing it?
The truth is, everything we’ve been doing in the field of environmental friendliness over the past few decades has been part of the recovery process all along. Now, policy-makers are taking pressing issues like pollution and the climate crisis more seriously– tangible change can be seen sprouting across the business spectrum from SMEs to mega-corporations. We are at a crucial point of culmination in our history; the carbon footprint treaties, biodiversity campaigns and land conservation efforts have all built up to this point in time where the onus is on us to collectively fulfil our promises of restoration to the Earth.
In the final scene of the 2008 film Wall-E, we see the first plant in centuries beginning to germinate on an Earth (it was previously uninhabitable because of pollution), with a small number of humans surrounding it and preparing for the growth of a new world. Although our circumstances aren’t nearly as dire as the film’s, I feel we are at that ‘first plant’ moment– a turning point in all our sustainability efforts we have enforced and planned.
